Media Engagement

Engaging with the media requires more than pitching or responding to requests for interviews. Successful engagements demand careful planning, research, targeting, follow-up and measurable results. based on clear communications goals. Joseph brings extensive experience developing and implementing media strategies. He knows what it is like to sit in the media hot seat. He has served as a primary spokesperson for major trade associations and for two of the largest and most prestigious events in the world, CES and the BIO International Convention. From defending an industry to promoting new trends and market statistics or engaging in broadcast debates, Joseph brings the knowledge and experience to help Starlight clients pursue smart strategies that best position their messages and combat negative coverage.